Indigenous Family Business in Borneo: Navigating Ecosystem Dynamics and Cultural Renaissance

Abstract

This study examines how Indigenous family businesses in Borneo navigate ecosystem dynamics amid a cultural revival of traditional food practices. Using secondary research and a case study approach, it integrates place theory, socioecological systems theory, and resilience theory to explore the intersection of cultural identity, biodiversity, and entrepreneurship. Findings highlight four critical dimensions (people, place, strategy, and technology) through which businesses balance heritage preservation with market adaptation. The study underscores cultural heritage as a strategic resource, offering insights for Indigenous leaders and policymakers on fostering sustainable growth, resilience, and community well-being in complex ecological and economic systems.