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Nertinger, S., Frick, K., & El-Ashker, C. E. (2022). How to Predict a Pop-Up Store – Developing a Data Based Framework for Digitizing the Location Choice Process and Prototyping at the Case of St. Gallen (Ch). Journal of Applied Business Research, 38(2). https://journals.klalliance.org/index.php/JABR/article/view/8

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