LAWSON-BODY, Assion; LAWSON-BODY, Laurence; WILLOUGHBY, Lori. Using Action Research To Identify Unexpected Factors Affecting CRM Implementation. Journal of Applied Business Research, [S. l.], v. 33, n. 4, 2017. Disponível em: https://journals.klalliance.org/index.php/JABR/article/view/385. Acesso em: 16 sep. 2025.