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Alarcon, M. and Ha, J. (2020) “Assessment of Psychological Advertising Along Consumer Rights and the Rule on Section 5 of the Federal Trade Commission, Part 1 of 2: Unfairness Doctrine”, Journal of Applied Business Research, 36(4). Available at: https://journals.klalliance.org/index.php/JABR/article/view/55 (Accessed: 30 August 2026).

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