González Núñez, J. C., Vargas Chanes, D. and Ruiz Fuentes, L. R. (2021) “A Model to Measure Competitiveness in Touristic Companies in Mexico”, Journal of Applied Business Research, 37(5). Available at: https://journals.klalliance.org/index.php/JABR/article/view/22 (Accessed: 22 September 2025).