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Nertinger, Stefan, et al. “How to Predict a Pop-Up Store – Developing a Data Based Framework for Digitizing the Location Choice Process and Prototyping at the Case of St. Gallen (Ch)”. Journal of Applied Business Research, vol. 38, no. 2, Apr. 2022, https://journals.klalliance.org/index.php/JABR/article/view/8.

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