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Alarcon, Michelle, and Joseph Ha. “Assessment of Psychological Advertising Along Consumer Rights and the Rule on Section 5 of the Federal Trade Commission, Part 1 of 2: Unfairness Doctrine”. Journal of Applied Business Research 36, no. 4 (July 1, 2020). Accessed August 30, 2026. https://journals.klalliance.org/index.php/JABR/article/view/55.

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