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Choi, Jieun. “Persuasive Impact Of Fit Between Regulatory Focus And Message Framing On Consumer Responses: Message Strength And Choice For Others”. Journal of Applied Business Research 34, no. 2 (March 1, 2018). Accessed August 30, 2026. https://journals.klalliance.org/index.php/JABR/article/view/321.

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