MCMURRIAN, Robert C.; MATULICH, Erika. Building Customer Value and Profitability with Business Ethics. Journal of Business & Economics Research, [S. l.], v. 14, n. 3, 2016. Disponível em: https://journals.klalliance.org/index.php/JBER/article/view/184. Acesso em: 3 nov. 2025.