1.
Tian R, Chen J, Zhu H, Sheng SY. Profit Patterns of Live-Streaming Platforms in China: A Case Study of Kuaishou. JBER [Internet]. 2024 Sep. 24 [cited 2025 Sep. 22];17(1). Available from: https://journals.klalliance.org/index.php/JBER/article/view/451