A Model to Measure Competitiveness in Touristic Companies in Mexico

Authors

  • José Carlos González Núñez Universidad Anáhuac México
  • Delfino Vargas Chanes National Autonomous University of Mexico image/svg+xml
  • Liliana Raquel Ruiz Fuentes Universidad del Valle de México image/svg+xml

Keywords:

business research, M210 Enterprise, M1 Business Administration, C3 Factor Analysis, Z390 Tourism Competitiveness

Abstract

The objective of this paper is to develop a model that measures competitiveness among tourism businesses in Mexico. To that end, this research consists of three parts: the first refers to the theoretical framework to define the competitiveness of a tourism company and proposes a theoretical business competitiveness model; the second deals with the development of a questionnaire upon the theoretical model; in the third part, the questionnaire and the theoretic model are validated using factor analysis and a competitiveness index, is presented.

References

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Published

2021-09-01

Issue

Vol. 37 No. 5 (2021)

Section

Articles

How to Cite

A Model to Measure Competitiveness in Touristic Companies in Mexico. (2021). Journal of Applied Business Research, 37(5). https://journals.klalliance.org/index.php/JABR/article/view/22