An Examination on Factors That Influence the Creation of Economic Value Added to the Professional Teams: Focusing on Korea Baseball Organization (KBO)

Abstract

The research seeks to derive the economic value added (EVA) of 6 franchises from the Korea Baseball Organization (KBO) and concurrently investigate the revenue components contributing to EVA. EVA is regarded as one of the efficient methods on estimating or assessing corporations’ actual economic benefits. For the procedure, financial statements of domestic professional baseball teams for 3 consecutive years (2016-2018), which were released to the Data Analysis Retrieval and Transfer System (DART) of the Financial Supervisory Service (FSS), were utilized. First, NOPLAT, IC, ROIC, and WACC, which refer to essential elements of estimating the EVA, were calculated respectively. Second, Pearson's correlation analysis was conducted between the EVA and the profit indicated in the income statement of the 6 teams. The results of the study are as follows: In case of Doosan, LG and SK, main business revenues showed the highest correlation with EVA, and Kiwoom and Samsung showed the highest correlation with EVA through the contributing factor of ticket sales revenue. Finally, for Lotte, advertising revenue was highly correlated with bringing EVA to the team