Research Paper on Facebook Marketing and its Influence on Consumer Buying Behavior

Abstract

Facebook marketing is one of the most highly regarded and accepted social media tools, and it has played an important role in simultaneously changing and shaping consumer perceptions and behavior. In Bangladesh, around 67.18 million users have been actively involved in Facebook. Facebook marketing has added a new dimension to the marketing realm and has continuously positively impacted consumer buying patterns. This research paper will explore how Facebook marketing has been instrumental in changing consumer behavior and perceptions effectively and efficiently.

In this particular research paper, it has been unveiled that younger generations have been greatly fascinated by Facebook marketing and it has been making a paradigm shift in consumer needs and demands specifically speaking consumer tastes and perceptions. In this research study, primary data and secondary data have been collected and primary data has been collected through conducting a survey and formulating a well-structured questionnaire keeping the sample size of 150 from the whole population. Demographic variables and independent and dependent variables have been chosen based on the research objectives. Secondary data has been collected account of going through academic papers, research papers online portals, blogs, and news articles rigorously. In terms of data analysis, the study uses and applies descriptive statistical analysis by using Excel and pie charts to provide a complete picture of the research paper.

Eventually, the research studies have found that marketers and market researchers spend a reasonable amount of time on how Facebook marketing has been changing the purchasing behavior of consumers. It can be reiterated that the research paper itself is a testament to accurate market research on Facebook marketing and its impact on consumer buying behavior.