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RATNY, Seng; ARSHAD, Arif Mohammad; GAOLIANG, Tian. The Effect Of Service-Driven Market Orientation On Service Innovation: Literature Review And New Research Framework. Journal of Applied Business Research, [S. l.], v. 33, n. 5, 2017. Disponível em: https://journals.klalliance.org/index.php/JABR/article/view/373. Acesso em: 30 aug. 2026.

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