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Ratny, S., Arshad, A.M. and Gaoliang, T. (2017) “The Effect Of Service-Driven Market Orientation On Service Innovation: Literature Review And New Research Framework”, Journal of Applied Business Research, 33(5). Available at: https://journals.klalliance.org/index.php/JABR/article/view/373 (Accessed: 30 August 2026).

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