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González Núñez, J.C., Vargas Chanes, D. and Ruiz Fuentes, L.R. (2021) “A Model to Measure Competitiveness in Touristic Companies in Mexico”, Journal of Applied Business Research, 37(5). Available at: https://journals.klalliance.org/index.php/JABR/article/view/22 (Accessed: 30 August 2026).

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