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Ratny, Seng, Arif Mohammad Arshad, and Tian Gaoliang. “The Effect Of Service-Driven Market Orientation On Service Innovation: Literature Review And New Research Framework”. Journal of Applied Business Research 33, no. 5 (September 1, 2017). Accessed August 30, 2026. https://journals.klalliance.org/index.php/JABR/article/view/373.

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