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González Núñez, José Carlos, Delfino Vargas Chanes, and Liliana Raquel Ruiz Fuentes. “A Model to Measure Competitiveness in Touristic Companies in Mexico”. Journal of Applied Business Research 37, no. 5 (September 1, 2021). Accessed August 30, 2026. https://journals.klalliance.org/index.php/JABR/article/view/22.

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