Knowledge and Innovation Strategies in Global Competition: Insights from New Zealand Multinationals in Europe

Abstract

The paper develops a novel typology of global knowledge and innovation strategies. It focuses on New Zealand-European Union (EU) business relations, particularly knowledge and innovation links of New Zealand firms in Europe. Four case studies of New Zealand firms operating in Europe are used to develop a typology of four global strategies depending on the strength of the firm’s global knowledge and innovation links, and its strategic position in global competition (localized versus globalized). The paper offers implications for global knowledge and innovation management, particularly by firms from small, open economies distant from the economic centres in the Northern Hemisphere.