Building Customer Value and Profitability with Business Ethics

Authors

Keywords:

business, economics research, Business Ethics, Customer Value, Ethical Profitability

Abstract

Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm.

References

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Published

2016-06-30

Issue

Vol. 14 No. 3 (2016)

Section

Articles

How to Cite

Building Customer Value and Profitability with Business Ethics. (2016). Journal of Business & Economics Research, 14(3). https://journals.klalliance.org/index.php/JBER/article/view/184