Building Customer Value and Profitability with Business Ethics
Keywords:
business, economics research, Business Ethics, Customer Value, Ethical ProfitabilityAbstract
Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm.
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Published
2016-06-30
How to Cite
McMurrian, R. C., & Matulich, E. (2016). Building Customer Value and Profitability with Business Ethics. Journal of Business & Economics Research, 14(3). Retrieved from https://journals.klalliance.org/index.php/JBER/article/view/184
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