Vol. 14 No. 3 (2016)

Articles

• Strategies for Mass Customization

  Dennis Pollard, Shirley Chuo, Brian Lee

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• Building Customer Value and Profitability with Business Ethics

  Robert C. McMurrian, Erika Matulich

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• Implementing a Balanced Scorecard in a Not-For-Profit Organization

  Michael Martello, John G. Watson, Michael J. Fischer

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• The Effect of Working Capital Management on Firm’s Profitability: Empirical Evidence from an Emerging Market

  Melita Stephanou Charitou, Maria Elfani, Petros Lois

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• Experiential Learning Theory: From Theory to Practice

  Mary McCarthy

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• The Lasting Effects of Social Media Trends on Advertising

  Elizabeth Hoffman, Nile M. Khanfar, Catherine Harrington, Lee E. Kizer

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