Determinants of Successful Knowledge Sharing Behaviour in Social Networking Sites

Abstract

Due to its increasing numbers, social networking sites (SNSs) have become an increasing fab among university students as mediums of sharing knowledge with each other. Therefore, students’ knowledge sharing behaviour in SNSs from the social and technical approaches is observed in order to find ways to improve their sharing of knowledge. Social ties, knowledge self-efficacy, structural assurance and system quality has been found to be determinants of the success of knowledge sharing behaviour as compared to ethical culture and sense of belonging. The findings provided an understanding of the factors that measured knowledge sharing behaviour among students in SNSs. The implications of this study are further discussed.