Local And Virtual Alliances As A Supplemental Contributor To Firm Performance

Abstract

The degree of participation of local alliances defines formal and informal relationships designed to share the knowledge base of a particular region. Local alliances have played an unprecedented role in firm performance in the past. A firm's involvement with those alliances can often be a measurable component to overall success (Levy, 2011). Today, the inclusion of virtual alliances may often serve as a supplement to the facilitation of relationships and support networks.